Cell phones have come to be so much more than just a telephone. In this day and age it is hard to find a cell phone just for the sole purpose of making calls. Mobile phones have cameras, the ability to take videos, send text messages, emails and so much more. Recently in L.A, entertainment executives met to discuss how mobile content will be broadcasted through cellular phones. The debate centers around whether the content should be portrayed in the same way that existing TV shows, games etc. are spun off. The L.A executives posed the question, “Should they recreate the experience of the TV, silver screen or gaming console on a 2-inch-by-2-inch screen, or should they embrace the medium as an entirely new format with unique capabilities and limitations?” There are different views to this question, many with the feeling that it is impossible to deliver the content in the same manner.